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Nadia Nasir

Professor

Faculty Of Business & Management

Email: [email protected]

Research Links
Research Areas

Ostracism, Interpersonal mistreatment, Management, HRM, Big Data Mngt.

Research Group

Prof. Dr. Nadia Nasir is a senior researcher and Professor of Business Administration at Superior University, Pakistan, with a strong academic identity rooted in rigorous, industry-relevant, and solution-driven research. Holding a PhD in Business Administration, she has an extensive research portfolio comprising 50+ publications in impact factor and indexed journals, reflecting sustained contributions to both […]

Prof. Dr. Nadia Nasir is a senior researcher and Professor of Business Administration at Superior University, Pakistan, with a strong academic identity rooted in rigorous, industry-relevant, and solution-driven research. Holding a PhD in Business Administration, she has an extensive research portfolio comprising 50+ publications in impact factor and indexed journals, reflecting sustained contributions to both […]

  1. Ahmad, B., Nasir, N., & Iftikhar, S. (2022). When Do Employees Speak Up? The Role of Career Empowerment and Bystanders’ Intervention Behavior. Academy of Management Proceedings,
  2. Ahmed, A., Khurshid, M. K., Riaz, Z., Nasir, N., & Aslam, M. A. (2022). Business model innovation, digital organizational culture, and bank performance: The role of digital technologies and top management mindfulness. Journal of Management Info, 9(2), 262-283.
  3. Ahmed, H., Nasir, N., & Ahmad, I. (2022). Pathways towards Environmental Sustainability: Evidence from Small and Medium Enterprises of the Manufacturing Sector of Pakistan. Annals of Human and Social Sciences, 3(2), 31-43.
  4. Ahmed, H., Nasir, N., & Nasir, S. (2022). Pathways towards sustainable performance and the role of green human resource management bundle practices. IBT Journal of Business Studies (IBTJBS), 18(1), 69-88.
  5. Akram, A., Nasir, N., & Majid, B. (2023). Exploring Effects of Video Games that Tends to Violence in Pakistani Youth. Annals of Human and Social Sciences, 4(3), 211-221.
  6. Akyürek, S. S., Nasir, S., Nasir, N., & Khan, S. (2023). Magnifying work outcomes: Cultural tightness-looseness ameliorates the connection of university autonomy-role ambiguity. Current Psychology, 42(21), 18242-18254.
  7. Alam, M. Z., Nasir, N., & Rehman, C. A. (2020). Intrapreneurship concepts for engineers: a systematic review of the literature on its theoretical foundations and agenda for future research. Journal of Innovation and Entrepreneurship, 9(1), 8.
  8. Ali, S., Khan, R. I. A., Nasir, N., & Ghaffar, M. (2023). Adoption of e-wallet usefulness and e-wallet risk in impulsive buying: testing the moderating role of low distribution charges in post Covid-19 era. Pakistan Journal of Humanities and Social Sciences, 11(2), 1185–1197-1185–1197.
  9. Ali, Z., Hassan, T., Khan, H. M. R., & Nasir, N. (2023). A Bibliometric Analysis of Consumer Price Index (CPI) from 1999-2022 Using VOS viewer. Pakistan Journal of Humanities and Social Sciences, 11(2), 2496-2505.
  10. Ali, Z., Nasir, N., Khan, W., & Yousaf, H. Q. Enhancing Public Service Delivery: Evaluating the Impact of Performance-Based Contracting on Government-Funded Private Schools.
  11. Aslam, M. S., Awan, T. H., Nasir, N., & Anwar, M. J. (2022). The role of thriving and determinants of adaptive performance: A moderated mediated model in the health sector of Pakistan. iRASD Journal of Management, 4(1), 61-76.
  12. Atif Bashir, M., Nasir, N., Rehman, C. A., Ahmad, H., & Hassan, S. S. (2019). Association between derivative usage, risk management and value of firms: A systematic review. European Online Journal of Natural and Social Sciences: Proceedings, 8(4 (s)), pp. 122-145.
  13. Azeem, S., Nasir, N., Kousar, S., & Sabir, S. (2020). Impact of E-Commerce Investment and Enterprise Performance Based on Customer Relationship Management. International Journal of Psychosocial Rehabilitation, 24(9), 3998-4006.
  14. Bhutta, E., Nasir, N., Rehman, C. A., & Usman, M. (2019). Agriculture market information system: a critical review of literature. Journal of Agricultural Research (JAR). 57(4), 281-287.
  15. Bilal, K., Asif, R., Nasir, N., & Shabbir, F. A. (2024). Impact of Emotional Leadership on Affective Commitment of Teachers Amidst the COVID-19 Global Pandemic: A Moderated and Mediation Model. Journal of Asian Development Studies, 13(2), 1248-1261.
  16. Bilal, K., & Nasir, N. (2024). Theoretical Review of Drivers of Sustainable Corporations: The Function of Human Resource Analytics and Big Data Analytics. Pakistan Social Sciences Review, 8(4), 536-547.
  17. Bilal, K., Nasir, N., & Khan, M. I. (2024). Impact of Occupational Stress on Nurses’ Well Being. Journal of Development and Social Sciences, 5(2), 752-762.
  18. Celik, A. A., & Nasir, N. (2022). Creating national media brand by transmedia storytelling in animation sector: a comparison of selected cases from Turkey and Pakistan. Atlantic Journal of Communication, 30(5), 498-521.
  19. Chaudhary, S., Nasir, N., ur Rahman, S., & Sheikh, S. M. (2023). Impact of work load and stress in call center employees: Evidence from call center employees. Pakistan Journal of Humanities and Social Sciences, 11(1), 160-171.
  20. Farooq, R. U., Majid, B., & Nasir, N. (2025a). Investigating Environmental Performance and Competitive Advantage with the perspective of Green Supply Chain Management. Journal of Development and Social Sciences, 6(3), 78-93.
  21. Farooq, R. U., Majid, B., & Nasir, N. (2025b). The Sustainable Performance of Plastic Organizations: The Role of CSR, TQM and Digitalization. Pakistan Social Sciences Review, 9(3), 157-172.
  22. Haider, A., & Nasir, N. (2016). Factors affecting online shopping behavior of consumers in Lahore, Pakistan. Journal of Management Engineering and Information Technology, 3(6), 9-14.
  23. Hamid, M., Tahir, M., & Nasir, N. (2024). The Role of Credibility in Social Media Influencer (SMI) Marketing: A Consumer Perspective. Journal of Business and Management Research, 3(1), 1042-1055.
  24. Haris, M., Nasir, N., & Cheema, S. (2022). The impact of social media activities on emotional attachment with the mediating role of brand image and brand commitment of retail sector. Review of Education, Administration & Law, 5(2), 173-188.
  25. Haris, M., Nasir, N., & Rafiq, M. (2022). Journal of ISOSS 2022 Vol. 8 (1), 429-442 THE ROLE OF RESILIENCE LEADERSHIP, DURING COVID-19 ON SUSTAINABLE WORK ENGAGEMENT: A MEDIATING ROLE OF POSITIVE AFFECT. Journal of ISOSS, 8(1), 429-442.
  26. Islam, K., Nasir, N., Asghar, N., & Bilal, A. R. (2023). Nexus between Monetary Freedom, Political Stability and Exchange Rate with Sustainable Stock Market Development in Pakistan: A Comparative Analysis by ARDL and NARDL. Pakistan Journal of Humanities and Social Sciences, 11(3), 3175-3192.
  27. Javed, M., Nasir, N., Bashir, A., Mehmood, K., & Akhtar, H. (2025). Insights into CEO duality in corporate governance: a bibliometric and systematic analysis approach. Corporate Governance: The International Journal of Business in Society, 25(4), 920-947.
  28. Khan, H. M. R., Ahmad, S., Javed, R., & Nasir, N. (2023). The significance of artificial intelligence in business and accounting: A bibliometric analysis. Pakistan Journal of Humanities and Social Sciences, 11(2), 1061–1082-1061–1082.
  29. Khan, R., Shakir, W., & Nasir, N. An Empirical Investigation of The Entrepreneurial Intention and Start-Ups Through Moderating Role of Covid-19 And Family Support: Findings from Business Graduates.
  30. Khan, R., Shakir, W., & Nasir, N. (2025). The Role of Transformational Leadership in Enhancing Innovative Work Behavior: The Mediating Effects of Employee Ambidexterity and Organizational Support Under Work Uncertainty. 2.
  31. Khan, S., Gul, S., Nasir, N., Nasir, S., & Waleed ul Hassan, S. (2020). Examining Students’ Perception About Quality of Academic & Administrative Services in Pakistani Universities. Palarch’s Journal of Archaeology of Egypt/Egyptology, 17(4), 2045-2071.
  32. Khan, S., Nasir, N., Jamshed, S., Omer, M., & Nasir, S. (2020). Exploring the Orientation factors of Women Entrepreneurs: A Life Course Approach. International Journal of Psychosocial Rehabilitation, 24(4), 2376-2398.
  33. Khan, S., Nasir, N., Mukarram, M., & Nasir, S. (2018). Role Of Hr Practices (Bundle) In Gaining Employee’s Outcomes: An Empirical Study in The Context of Pharmaceutical Sector of Pakistan.
  34. Khan, S., Nasir, N., & Naz, S. (2020). Examining Students’ Perception about Service Quality: A case of Higher Education Sector of Lahore, Pakistan. Journal of Behavioural Sciences, 30(2), 1-20.
  35. Khan, S., Sabri, P. S. U., & Nasir, N. (2016). Cost of workplace bullying for employees: an anti-bullying policy through introduction of workplace spirituality in higher education sector of Lahore, Pakistan. Science International, 28(1), 541-549.
  36. Khan, W., Nisar, Q. A., Nasir, N., Nasir, S., & Siddiqui, Y. (2022). Empirical nexus between financial and psychological entrepreneur characteristics and its analogy to entrepreneurship financial performance. Kybernetes, 51(2), 745-767.
  37. Khuram, S., Rehman, C. A., Nasir, N., & Elahi, N. S. (2023). A bibliometric analysis of quality assurance in higher education institutions: Implications for assessing university’s societal impact. Evaluation and Program Planning, 99, 102319.
  38. Kousar, S., Rehman, A., Zafar, M., Ali, K., & Nasir, N. (2018). China-Pakistan Economic Corridor: a gateway to sustainable economic development. International Journal of Social Economics, 45(6), 909-924.
  39. Kousar, S., Zafar, M., UllahSabri, P. S., Ilyas, M., & Nasir, N. (2016). The Role of Internal and External Shocks in Macroeconomic Fluctuations of Developing Countries. Science International, 28(1).
  40. Mahmood, F., & Nasir, N. (2023). Impact of green human resource management practises on sustainable performance: serial mediation of green intellectual capital and green behaviour. Environmental Science and Pollution Research, 30(39), 90875-90891.
  41. Mahmood, F., Nasir, N., & Zaidi, S. Y. A. (2022). Antecedents Of Sustainable Performance in The Hospitality Industry: A Perspective of Green Human Resource Practices, Green Intellectual Capital, And Green Behaviour. Journal of ISOSS, 8(4), 211-228.
  42. Malik, M. J. N., & Nasir, N. (2023). A Bibliometric Analysis of Inclusive Leadership from 1990 to 2022. Journal of Politics and International Studies, 9(02), 93-106.
  43. Maqbool, M. A., Nasir, N., Rana, S. L., Khan, S. A., & Nawaz, M. (2021). Impact of workplace ostracism on employee outcomes mediated by empowerment structure and moderated by restructuring of working culture in healthcare sector. Turkish Online Journal of Qualitative Inquiry, 12(10), 2500-2517.
  44. Mian, R., & Nasir, N. (2020). Knowledge Sharing Tools in Higher Education Sector of Pakistan: The Role of Job Satisfaction and Organizational Commitment as Mediator. International Journal of Management Research and Emerging Sciences, 10(3), 130-135.
  45. Mohsin, M., Nasir, N., Abid, M. A., Mubeen, A., & Ahmed, W. (2024). Future time perspective: a review and bibliometric analysis. Quality & Quantity, 58(2), 1481-1516.
  46. Nadia Nasir*, S. K., & Nasir, S. (2017). Workplace Stressors and Job Performance’: The Hypothesized Mediating Role of Job Satisfaction In case of Higher Educational Sector of Pakistan. International Journal of Engineering Sciences & Research Technology, 6(2), 609-623.
  47. Nasir, N. (2018). Interpersonal Mistreatments and Counterproductive Work Behaviors in Job Holders: A Mediation and Moderation Model in the Context of HeI’s in Pakistan The Superior College, Lahore].
  48. Nasir, N., Khaliq, C. A., & Rehman, M. (2017). An empirical study on the resilience of emotionally intelligent teachers to ostracism and counterproductive work behaviors in context of the higher educational sector of Pakistan. Global management journal for academic & corporate studies, 7(1), 130.
  49. Nasir, N., Khan, S., Sabri, P. S. U., & Nasir, S. (2016). Celebrity Endorsement and Consumer Buying Intention with the Mediating Role of Brand Performance: An Empirical Consumer Perception Study in FMCG Sector of Pakistan. Science International, 28(1).
  50. Nasir, N., Khan, S., Urooj, S., & Nasir, S. (2020). Life Course Dilemma: A Mixed Method Case of Female News Reporters In Pakistan. International Journal of Management Research and Emerging Sciences, 10(1).
  51. Nasir, N., Rehman, C. A., Yousaf, H. Q., & Nasir, S. (2020). CPEC: A PROMISE OR A PERIL. HAMDARD ISLAMICUS, 43(1), 325-338.
  52. Nasir, N., Rehman, S., & Cheema, S. (2020). Innovative teaching pedagogies: a socio-economic development approach. PalArch’s Journal of Archaeology of Egypt/Egyptology, 17(7), 16629-16637.
  53. Nasir, N., Rehman, S., Masood, S., & Khan, S. (2021). Global Prominence of Higher Educational Institutions in the era of Pandemic. Pakistan Journal of Social Sciences, 41(3), 477-486.
  54. Nasir, N., Umar, M., Khan, S., Zia-ul-haq, H. M., & Yusliza, M. Y. (2022). Technological revolution in industrial ecology. In Energy Transition: Economic, Social and Environmental Dimensions (pp. 1-28). Springer Nature Singapore Singapore.
  55. Nasir, N., Urooj, S., Yousaf, H. Q., Zafar, M., & Manzoor, S. (2020). Impact Of Entrepreneurial Mindset on Smes Performance: An Empirical Evidence from Pakistan. International Journal of Management Research and Emerging Sciences, 10(1).
  56. Nasir, S., Nasir, N., Khan, S., Khan, W., & Akyürek, S. S. (2024). Exclusion or insult at the workplace: responses to ostracism through employee’s efficacy and relational needs with psychological capital. Journal of Organizational Change Management, 37(3), 659-682.
  57. Nasir, S., Roomi, M. A., Nasir, N., Khan, W., & Rashid, M. (2023). Confrontation and avoidance of uncivil behaviors in the workplace: Empirical evidence from the tourism industry. SAGE Open, 13(4), 21582440231216631.
  58. Naz, S., Jamshed, S., Nisar, Q. A., & Nasir, N. (2023). Green HRM, psychological green climate and pro-environmental behaviors: An efficacious drive towards environmental performance in China. Current Psychology, 42(2), 1346-1361.
  59. Niazi, M. W. K., Nasir, N., Ayub, M., & Meo, M. S. I. (2022). What Drives the US Stock Market: An Empirical Analysis. Review of Applied Management and Social Sciences, 5(3), 437-449.
  60. Niazi, U. I., Nisar, Q. A., Nasir, N., Naz, S., Haider, S., & Khan, W. (2023). Green HRM, green innovation and environmental performance: the role of green transformational leadership and green corporate social responsibility. Environmental Science and Pollution Research, 30(15), 45353-45368.
  61. Nisar, Q. A., Hussain, K., Sohail, S., Yaghmour, S., Nasir, N., & Haider, S. (2023). Green HRM and sustainable performance in Malaysian hotels: the role of employees’ pro-environmental attitudes and green behaviors. Tourism: An International Interdisciplinary Journal, 71(2), 367-387.
  62. Nisar, Q. A., Nasir, N., Jamshed, S., Naz, S., Ali, M., & Ali, S. (2021). Big data management and environmental performance: role of big data decision-making capabilities and decision-making quality. Journal of Enterprise Information Management, 34(4), 1061-1096.
  63. Rao, N. M., Rehman, C. A., Bajwa, S. U., & Nasir, N. (2024). Role of Teachers in the Character Development of Students: Findings from a Systematic Review. Academy of Education and Social Sciences Review, 4(4), 575-594.
  64. Rao, N. M., Rehman, C. A., Bajwa, S. U., & Nasir, N. (2025). Examining the Relationship Between Leadership and Teachers’ Moral Competence: The Mediating Role of Spiritual Climate. Journal of Management and Research, 12(1), 01-39.
  65. Rasheed, M. A., Elahi, N. S., Nisar, Q. A., & Nasir, N. (2025). Interplay between innovation-oriented HRM and leadership to promote intrapreneurial behavior for innovation performance in small-and medium-sized enterprises. Evidence-based HRM: a Global Forum for Empirical Scholarship,
  66. Sabir, E. D. M. R., Majid, M. B., Nasir, N., & Sohail, S. (2025). Empirical nexuses between leadership styles and deviant behavior in ostracized manner, moderating evidence of cynicism and lone wolf tendencies. Review Journal of Social Psychology & Social Works, 3(2), 1139-1164.
  67. Sabir, S., Cheema, S. M., Sabri, P. S. U., & Nasir, N. (2024). Bridging the Gap: How Emotional and Instrumental Support Drive Entrepreneurial Persistence and the Business Performance of Women-Owned SMEs. RADS Journal of Business Management, 6(2), 156-173.
  68. Sabir, S., Nasir, N., Azeem, S., & Rehman, C. A. (2019). Investigation of the Determinants and Consequences of Employee Motivation: PLS Approach. European Online Journal of Natural and Social Sciences: Proceedings, 8(4 (s)), pp. 107-121.
  69. Sabir, S., Nasir, N., Khan, A. R., & Azeem, S. (2020). Assessing the Determinants of Organizational Commitment: Testing Trust Propensity as Moderator Using PLS Approach. Pakistan Journal of Social Sciences, 40(2), 1147-1159.
  70. Sadiq, U., Rehman, C. A., & Nasir, N. (2021). The Role of Big Data Management towards sustainable entrepreneurial performance in IT sector of Pakistan. Journal of ISOSS, 7(2), 145-161.
  71. Saeed, H. M. I., & Nasir, N. (2016). Work environment on job satisfaction with mediating effect of motivation among school teachers in Lahore, Pakistan. Journal of Management Engineering and Information Technology, 3(6), 1-5.
  72. Shabeer, S., Nasir, , Nasir, S., Fatima, T., Farooqi, Y. A., Rehman, S., & Rehman, C. A. (2022). Moving up without moving forward! Managing career plateau in COVID-19: a dual serial mediation. Management Research Review, 45(4), 470-485.
  73. Shabeer, S., Nasir, N., & Rehman, S. (2023). Inclusive leadership and career adaptability: The mediating role of organization-based self-esteem and the moderating role of organizational justice. International Journal of Leadership in Education, 26(3), 496-515.
  74. Shahzad, M., Nasir, N., Saleem, F., Ali, S., Rehman, F., & Akram, H. The Mediating Role of Organizational Reputation in Relationship Between Socially Responsible Human Resource Management (SRHRM) And Organizational Citizenship Behaviour (OCB): Evidence from Health Care Sector of Lahore. JOURNAL OF HARBIN INSTITUTE OF TECHNOLOGY, 53(10), 2021.
  75. ShaziaKousar, M., UllahSabri, P. S., Ilyas, M., & Nasir, N. The Role of Internal and External Shocks In Macroeconomic Fluctuations of Developing Countries.
  76. Siddique, M., Ali, M. S., Nasir, N., Awan,Tajammul Hussain,, & Siddique.Ahsan. (2021). Resilience and Self-Efficacy: A Correlational Study of 10th Grade Chemistry Students in Pakistan. Multicultural Education, 711(6), 1-11.
  77. Soulat, A., & Nasir, N. (2017). Examining the role of employee diversity management and employee involvement variation on organizational innovation: A study from Pakistan. Singaporean Journal of Business Economics and Management, 5(9)), 62-69.
  78. Tariq, S., Nasir, N., & Ali, A. (2024). Smart Logistics for Sustainable Supply Chain: A Bibliometric Analysis. Journal of Logistics, Informatics and Service Science, 11(1), pp. 284-306.
  79. ul Mateen, A., Nisar, Q. A., & Nasir, N. (2023). Fostering pro-environmental behaviors in the healthcare organizations: An empirical analysis of psychological and strategic factors. Asia Pacific Management Review, 28(1), 13-23.
  80. ur Rehman, S., Ashraf, S., Nasir, N., & Khan, W. Impact of High-Performance Work Systems and Perceived Organizational Support on Work Engagement: The Role of Job Crafting, Psychological Empowerment, And Leader Humility.
  81. Zafar, M., Rehman, A., Kousar, S., Nasir, N., & Sheikh, S. (2017). Is CPEC really achilles heel; fears overlooked? International Journal of Engineering Sciences and Research Technology, 6(2), 604-608.
  82. Zafar, M., Shafiq, W., Kousar, S., Yousaf, H. Q., & Nasir, N. (2017). Impact of social media on entrepreneurship growth: a case of Lahore, Pakistan. International Journal of Engineering Sciences & Research Technology, 6(1), 387-394.
  83. Zaheer, H., & Nasir, N. (2023). Green Human Resource Management: Will it strengthen or revive the field? Review of Bibliometric Data from 2010 to 2022.
  84. Zahra, A., Nasir, N., Rahman, S. U., & Idress, S. (2023). Impact of exchange rate, and foreign direct investment on external debt: Evidence from Pakistan using ARDL cointegration approach. IRASD Journal of Economics, 5(1), 709-719.
 

While I have not served as a Principal Investigator on a standalone funded research project to date, my academic career reflects substantial engagement in research leadership, grant-based scholarly activities, research evaluation, and international academic collaboration. My contributions include:

  • External Evaluator, HEC Thematic Research Grant (2017–2018)
    Served as an external evaluator for an HEC-funded thematic research project worth PKR 4 million titled “Role of Student Participation on Value Co-Creation: The Provision of Educational Support Services to Higher Education in Pakistan Involving Service-Dominant Logic.” This role involved evaluating research design, methodology, progress, and scholarly outcomes in line with HEC standards.

  • Symposium / Conference Research Grant – Punjab Higher Education Commission (PHEC)
    Awarded a PHEC grant of PKR 110,000 for organizing an academic symposium/conference on October 17, 2022, contributing to research dissemination, scholarly dialogue, and academic networking.

  • Postgraduate Program Review (PGPR) – SZABIST (June 2025)
    Conducted the PGPR of SZABIST, contributing to the evaluation and enhancement of postgraduate research quality, curriculum relevance, and research governance in higher education.

  • International Research and Academic Mobility
    Participated in the Mevlana Faculty Exchange Program at Manisa Celal Bayar University, Turkey (Academic Year 2019–2020), engaging in collaborative academic activities, knowledge exchange, and exposure to international research and teaching practices.

  • Academic Research Leadership Recognition
    Awarded the Best Program Leader Award (2024) by Superior University, Lahore, in recognition of excellence in academic leadership, research mentoring, and program development at postgraduate and doctoral level.