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Dr. Sajid Hussain

Associate Professor

Faculty of Social Science

Email: sajid.hussain@superior.edu.pk

Research Links
Research Areas

Media and Women's Empowerment, Media and Political Science

Research Group

I hold a PhD in Media and Communication from the University of Central Punjab (UCP) and am currently serving as an Associate Professor at Superior University Lahore. My academic background is firmly rooted in gender, development, and communication studies. My past and ongoing research primarily focuses on the political and socio-economic empowerment of youth and […]

I hold a PhD in Media and Communication from the University of Central Punjab (UCP) and am currently serving as an Associate Professor at Superior University Lahore. My academic background is firmly rooted in gender, development, and communication studies. My past and ongoing research primarily focuses on the political and socio-economic empowerment of youth and […]

  • Waqas, M., & Hussain, S. (2025). An Analysis of Facebook Pages Promoting Sustainable Agricultural Practices to Combat Climate Change. Online Media & Society, 6(4), 21–38. https://doi.org/10.71016/oms/fmm8gx26
 
  • Farooka, M. S., & Hussain, S. (2025). Streaming into youth culture: Prevalence and patterns of Netflix usage in Pakistan. Journal of Political Stability Archive, 3(4). https://doi.org/10.63468/jpsa.3.4.04
  • Ansar, S., & Hussain, S. (2025). Effect of online job scams on trust and dependence on digital platform. Journal of Political Stability Archive, 3(3), 86–110. https://doi.org/10.63468/jpsa.3.3.86
 
  • Saleem, Z., & Hussain, S. (2025). Influence of social media misinformation on the stability of white-collar jobs in Pakistan. Journal of Political Stability Archive, 3(3), 87–112. https://doi.org/10.63468/jpsa.3.3.87
 
  • Baig, Z., Hussain, S. (2025). Restrictive Mediation: The Interplay Between Parental Social Media Use, Attitudes, and Children’s Social Media Addiction. JOURNAL OF POLITICAL STABILITY ARCHIVE, 3(2), 857-870. https://journalpsa.com.pk/index.php/JPSA/article/view/145
 
  • Aslam, S., Hussain, B., Riaz, S., Yousaf, M., Sohail, B., Ullah, F., & Hussain, S. (2025). Empowering farmers through science communication: A framework for pesticide risk awareness and adoption. Social Sciences & Humanities Open, 11, 101491. https://doi.org/https://doi.org/10.1016/j.ssaho.2025.101491
 
  • Tahir, Z., Hussain, S. (2025). A Delphi Study on Mapping Motivations and Barriers of Pakistan’s Digital Participation in Climate Activism. Lahore Institute for Research and Analysis Journal, 125-139. https://journal.lira.pk/LIRA/article/view/53
 
  • Hussain, S., Manzoor, A., & Javaid, H. (2024). Promoting peace in Pakistan through religious tourism: Strategies, impacts, and challenges. Media and Communication Review, 4(2), 43–61. https://doi.org/10.32350/mcr.42.03
   
  • Hussain, S., Aslam, M.J. & Manzoor, A., (2024). September. Exploring the linkage between TV shows and women’s empowerment in a metropolitan city of Pakistan. In Cities 152. https://doi.org/10.1016/j.cities.2024.105180
 
  • Habib, T., & Hussain, S., (2024). Exploring Gender Depiction in Outdoor Advertising across Punjab and Khyber Pakhtunkhwa, Pakistan: A Comparative Analysis. Human Nature Journal of Social Sciences, 5(1), 247-257.
     
  • Bibi, Z., & Hussain, S., (2024). IMPACTS OF DIGITAL TECHNOLOGY ON MEDIA MANAGEMENT PRACTICES. International Journal of Contemporary Issues in Social Sciences .ISSN (E) 2959-2461 (P) 2959-3808, 3(2), 658–669. Retrieved from https://ijciss.org/index.php/ijciss/article/view/684
 
  • Naseem, M. U., & Hussain, S., (2024). Facebook Consumption and Academic Performance: An Empirical Study of Addictive Patterns and its Effects on Academic Performance of University Students. Human Nature Journal of Social Sciences, 5(1), 90-103.
 
  • Butt, H., & Hussain, S., (2024). Understanding Women’s Experiences of Empowerment through Social Media in Pakistan. Online Media and Society, 5(1), 56-74.
 
  • Shahzadi, A., & Hussain, S., (2024). The Role of Culture Mediating the Social Media in Eliminating Gender Inequality. Online Media and Society, 5(1), 75-84.
 
  • Anwar, A., & Hussain, S., (2024). The Intersection of Politics, the Print Media, and Young Voters: An Examination of the 2018 General Election. Annals of Human and Social Sciences, 5(1), 284–297. https://doi.org/10.35484/ahss.2024 (5-I) 26
 
  • Hussain, S., Saeed, U., Aslam, J., & Gull, H., (2022). “Relationship among the Financial Problems of Journalists and their Ethical Practices: A Case Study of Faisalabad” Journal of Peace, Development and Communication, 06, no. 02, 2022, pp. 189–203, https://doi.org/10.36968/JPDC-V06-I02-14
 
  • Hussain, , Jullandhry, S. & Hassan, T. Is there any relationship between TV morning shows and urban women’s empowerment in Pakistan? A case study from Lahore. Qual Quant (2021), Vol. 55. https://doi.org/10.1007/s11135-021-01148-0
 
  • Hussain, S. and Jullandhry, S., (2020). September. Are urban women empowered in Pakistan? A study from a metropolitan city. In Women’s Studies International Forum, Vol. 82. https://doi.org/10.1016/j.wsif.2020.102390
 
  • Hussain, S., Sajid, R. and Jullandhry, S., (2018). Politics-media-youth nexus: Analysis of Pakistan’s general elections 2013. Cogent Social Sciences, 4(1), pp. 1-14.
  • Khan, A. U., Saboor, A., Hussain, A., Karim, S. & Hussain, S., (2015). Spatial and temporal investigation of multidimensional poverty in rural Poverty & Public Policy. 7(2), pp. 158-175